Professor Maria Kaguhangire joined the team with immense research experience. Her work on the Validity of Western “General Theories” in the African Context is a critical contribution to the field of management and public policy that directly applies to this project. The project will tap into her research and that of other scholars in this field, who have highlighted that simply importing and applying Western theories can lead to ineffective and even counterproductive outcomes in Africa. This is particularly relevant given the region's current socio-economic trends, including the growth of a middle class.